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Replacing the Objective Statement with a Qualifications Profile on your resume Does your current resume begin with a generic objective statement telling the reader what type of jobs you are looking for? Let me guess that it reads something similar to this: "I am seeking the opportunity to expand my skills, knowledge and experience in a challenging professional environment. I am honest, reliable, eager to learn and open to tackling a range of tasks. I am a strong and empathetic team player and always complete tasks to a high degree of quality and to deadlines" If this is how your resume begins, it's time to make changes. In the competitive job environment where hiring managers may receive upwards of 500 applications for a single position, an objective statement is more likely going to lead to your resume being deleted. From a hiring manager's perspective, they are not interested in a non-specific, all-purpose statement that adds no value to the resume and provides them with no reason to want to hire you. You may have the best skills and be the perfect fit for the job however, you may never get this opportunity because your resume has already been deleted. What is a Qualifications Profile? A great way to introduce yourself on your resume is by creating a qualifications summary or career summary. Rather than telling the reader you are seeking an opportunity to expand your skills, rather promote what skills you actually can bring to this specific role. A targeted resume including a targeted profile will encourage the reader to continue reading the resume as opposed to pressing the delete button. For example, if you are applying for an IT job that requires programming skills, list you're programming skills within your introductory profile. That way, the reader will straight away be interested to read on as they know that you have skills that are required for this position. How long should my Qualifications Profile be? The last thing you want to do is turn your qualifications profile into an essay! Statistically, a hiring manager will only spend between 15 to 20 seconds when initially reading your resume. If they open your resume and see a half page profile they are more likely to be turned off as they won't be bothered to read all this information. A well written profile should be no longer than 2-4 sentences. It needs to be targeted and present value. Final thought: When you begin to write your new resume, don't forget the number one rule. Your resume is a marketing document. The more you can showcase your skills and achievements the greater chance you will have of being selected for the interview stage.

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Does your resume Pass or Fail?

Does your professional resume stand out from the competition? Will your resume meet the expectations of employers or hiring managers or will it end up in the deleted items folder? Resume writing is an art form and while there are no exact rules that will ensure you get the job, there are plenty of mistakes that you can make that will prevent your resume from being noticed. No matter if you are a recent student or a high flying executive, a compelling written resume that highlights your skills and promotes your talents to the hiring manager will ensure that you give yourself every opportunity of making it to the interview stage. What will make my resume stand out from the competition? The most important aspect of resume writing is marketing yourself correctly. Do not waste the reader’s time with irrelevant information that will not aid your job description. Statistically your resume has less than 30 seconds to shine so make sure the most important information is placed on the front page. If you require a certain qualification or licence make sure this is easily located on your resume. The more you make the recruiter or hiring manager work to find your information, the greater chance they will delete your resume. Replace the Objective Statement with a Qualifications Profile Do you have a generic, obsolete and boring objective statement at the top of your resume? Something that reads like: "Self-motivated professional seeking a position with a company where I can develop my career and skills". If so, remove this immediately and replace it with a qualifications profile or career summary. Rather than telling the reader what you want, tell the reader what you can offer their organisation and therefore why you would be a good fit for this role. Target the Reader As a hiring manager, when I read job candidate resumes, I want to instantly find certain requirements that I am looking for in prospective candidates. For example, if I am hiring a computer programmer and one of the requirements for the job is to be proficient in a range of computing languages such as C, Java, Perl etc. then I expect to see this on page 1 of the resume. By hiding this important information on page 3 is not beneficial for this job application. Employers can often receive hundreds of resumes for a particular job. The harder you make their life, the greater the chance that your resume will be deleted. Strategic Keywords With demand for jobs so competitive, many firms now use software programs as a way of performing "first round interviews". Using selected keywords will ensure that your resume passes the first stage of selection and will not be deleted before a hiring manager has even had a chance to read your application. The best way to find these keywords is by simply reading the job positions. See what the company is looking for and make sure your resume is full of these keywords!

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Can you use the same resume for every job application?

Every job you apply for will be different and as such you need to adapt your resume accordingly. Writing the perfect resume will be different depending on the job and each resume needs to be tailored and specific towards that position. No matter what position you are applying for the more targeted your resume the greater your chances of finding success. With competition for jobs so intense in order to stand out from the crowd you need to ensure that your skills tick all the boxes that the hiring manger is looking for in the perfect candidate. Don't be alarmed at the prospect of having to design a new resume for every job application. There are certain parts of the resume that will always stay the same however there are certain parts that need to be adapted. A powerful, eye-catching qualifications summary at the top of your resume is the best way to attract a hiring manager's eye and let them immediately of your skills and experience. The other main area of your resume to change is keywords. Many times recruiters or hiring managers will often skim over the resume looking for keywords or use software programs to find key words. These key words can be changed depending on the job you are applying for. Remember one thing - the aim of the resume is to attract the reader's attention. By targeting your resume you will give yourself the greatest opportunity of finding success.

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This month's top rated article

Is your resume preventing you from getting a new job?

It seems that when people apply for jobs and don't receive job interview requests, they are quick to blame anyone or anything. I've heard job seekers tell me countless times that they applied for over 100 jobs online without receiving one single interview request. They tell me it's because of the current state of the economy or because the demand for jobs is far greater than the supply. While both of these reasons are true to an extent, companies are still interviewing and hiring. If you're someone who has applied to a large number of jobs but you haven't received a single interview request, it's probably time to start asking yourself those tough questions.

Are you qualified enough?

Are your job expectations realistic that you can actually get the jobs you are applying for? Too many times people waste their own time applying for jobs that they are not suitable for. I recently worked with a young professional with 2 years of work experience and no managerial experience. In terms of salary he was earning the market value for a person with his skills and experience. For an entire month he applied for different managerial roles - all paying salaries of double what he was currently earning - and he couldn't understand why he wasn't able to land an interview. While it is important to aim high, it is equally as important to be realistic about your skills and experience.

If you're qualified for the job, is your resume letting you down?

You may have fantastic skills, experience and achievements. You may even be the best person for the job. If this is the case, why are you not getting interview requests?

When a hiring manager first picks up your resume, what they see and what they read will be the first impression they have about you. I recently worked with a candidate who just finished law school and was running into a similar problem. He was at the top of his class and as a recent graduate, he was now looking at beginning his career in one of the top law firms. Every job this candidate applied for was right for him. A recent law graduate seeking the best and brightest. The candidate sent his resume out to every law firm in the city and didn't receive one interview request. Even the smaller firms were not even giving him a chance.

Here's what I saw when I took a brief look at his resume. The candidate had put his education and university roles on page 3 of the resume and had devoted the first 2 pages of the resume to the part-time jobs he had during high school and university. As such, by the time the hiring manager had read through page one of his high school work experience, the resume was being deleted before the most important part of the resume (his education) was even read. In today's society, reports suggest that a job candidate has 15-20 seconds to catch the reader's attention. By putting the most important information on the back page of the resume, the reader's attention was focused on aspects of the resume that were completely irrelevant for the candidate in getting the job.

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